I feel like if they would have put Choice 1, Choice 2 or 1st Choice, 2nd Choice it might have gone over better.
I mean, it's not like it doesn't make sense how it is, but it could have been simplified even further. Some people apparently need that.
Could have easily been written that way on purpose also to discourage people from using it.
I mean it's just like asking a kid what they want for Christmas. If you ask them to give you a list they will probably let you know exactly which ones they want the most. It's really not that difficult but people often overthink these things and this is what you end up with.