I own one of these. They are surpassingly more comfortable than I thought, but I have small hands. I was disappointed by the full “beige” one, that turned out to just be peach instead.
If this wasn’t trying to be as retro, I’d be right there with you, but I’ve seen a couple of small e-ink displays that have almost exactly the same contrast as, say, printing onto beige plastic. I can read the writing on my aged-to-beige Keystep controller from the light of my screen when running Logic, which ain’t bright.