Hiding the Other Half: ‘Wicked’ Is the Latest Film to Trim ‘Part One’ From the Title
Hiding the Other Half: ‘Wicked’ Is the Latest Film to Trim ‘Part One’ From the Title
While "Wicked" is the first of a two-part adaptation, Universal decided to downplay the Part One nature of the film in its marketing.
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This did have PART 1 early in reveal but then realized people wouldn't see it so they lied about this being a complete movie. Mission Impossible Dead Reckoning did the same thing
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I pretty sure it was public knowledge (even talked about in publicity) Dead Reckoning was two parts.
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Yeah, they scrubbed it from the title once it was on digital/streaming for awhile.
Here’s what AppleTV looks like:
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I think this has more to do with the next one being the Final Reckoning instead of "dead reckoning part 2"
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Well, that means they pivoted either way. Still strange, and still likely all about marketing and not wanting anything dissuading people from diving in.
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People aren't going to see a movie that lies about it being a part 1 either, at least not after the first weekend when the word gets out
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Pretty sure Dead Reckoning was well and truly out of theatres by the time they made the change.
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Infinity War did that too. Ragnarok was also announced as a 2-parter at the same time, but I guess they backed off on that.
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Ugh thank God they did. I can't imagine two movies like that.
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