Apple’s Marketing Executives ‘Detest’ The Idea Of Introducing An Affordable TV Stick-Like Device, But A Report Says It Is Necessary To Expand Its Presence
Apple’s Marketing Executives ‘Detest’ The Idea Of Introducing An Affordable TV Stick-Like Device, But A Report Says It Is Necessary To Expand Its Presence
wccftech.com Apple’s Marketing Executives ‘Detest’ The Idea Of Introducing An Affordable TV Stick-Like Device, But A Report Says It Is Necessary To Expand Its Presence
Apple’s executives are strongly against the idea of launching a ‘cheap’ TV stick, but a report says that it is the only way to gain traction
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I love how that Apple executives are portrayed as "detesting" the notion of a price competitive.
It makes sense from a margins perspective and from a brand power perspective (people seeing the Apple brand as intro status symbol of sorts), just funny to see alleged capitalists being so repulsed by price competition.
13 comments