Apple’s Marketing Executives ‘Detest’ The Idea Of Introducing An Affordable TV Stick-Like Device, But A Report Says It Is Necessary To Expand Its Presence
But why would they? They can't put anything meaningful on a tiny device like this that is powered by HDMI. TV+ is available on Smart TVs. What kind of niche audience would this have?
They don't need to limit themselves to HDMI power. They could do like the Chromecast and Fire stick do, and have an external power source for 7.5W or whatever over USB. At that power level, I'm sure Apple could develop or repurpose their existing silicon lineup to be able to make a passively cooled stick design for under $100.
I love how that Apple executives are portrayed as "detesting" the notion of a price competitive.
It makes sense from a margins perspective and from a brand power perspective (people seeing the Apple brand as intro status symbol of sorts), just funny to see alleged capitalists being so repulsed by price competition.