Keep in mind his birth was live. They said by random chance in the film, but I suspect they induced labor and this was something like a post-Superbowl event that was hyped up.
So even if the show got boring, everyone would have been aware. So maybe you are just flipping through the channels (as was the style at the time), if the baby shows up you might watch for a few minutes just to see what it's up to.
Remember Reddit had that hotdog in gelatin? I'd want to check in on that every few months.
The first few years were probably inexpensive and eventually things would get interesting.