Ticketmaster concept: fight for your seat

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Don’t give Southwest any new ideas for seats. It’s pretty much that already boarding for a flight.
It’s the natural conclusion of Ticketmaster fee increases.
Why would Lynda accept the match?
- It’s in the TOS.
  
  Those with better seats are always subject to being challenged, with an automatic acceptance if brought forward.
  
  Got it. It should inform you how many time have you defended your spot, so after like 4 or 5 times defending, people stop challenging you.
- If she doesn't accept the fight, everyone will know she's weak.
- Because Ticketmaster is a monopoly and they know they have you over a barrel.

12 comments