Oh cool an AI game studio, definitely not an obvious rug pull game studio like all the NFT games. Definitely not just a bunch of buzzwords, no talent, sleazy owner, etc...
Of course it is a scam, he's gonna cash out on his audience, just like he's gonna cash out with the government. He's gonna rake in what he can and either exit if it gets hot, or run worse scams if the worst comes to pass.
I'm reminded of the scene in the Sopranos when Chris wants to write a gangster movie about a guy who gets dismembered and then his body parts come back together and he becomes a gangster zombie with a knife for a hand.