Where is the lie? They don’t sell your data. That’s not how they operate. In fact, they want to keep your data as secure as possible so no one else can use it.
They build models from user data and basically sell those models to businesses. Models that can be used to manipulate behavior and distort reality.
Data brokers, on the other hand…they sell your data.
So, they're not lying. This is what they do. Meta is not in the business of selling (or leasing, like the other commenter said) your data. They are in the business of holding your data, so they can agregate it together and sell anonymous targeting. Same with Google and Apple. Plenty of reasons to dislike this, but that doesn't make it a lie.
To be fair they're not actually lying, they are misrepresenting the truth. Facebook actually doesn't sell your data to third parties because they lease temporary access to it instead. Selling the data would mean they couldn't recapitalize it with the same customers.
Meta's customers couldn't use it to skip doing their own market research and need to already know who they want to advertise to before they buy ads with Facebook. (It does provide insights and analytics about demographics during a campaign as well)
they don't sell your data. advertisers just pick out the target audience and meta places the ads for them. This is the way google and meta have been doing ads for a while. Actually selling your data is illegal.
They still use your data to push ads so it's a violation of privacy. Just wanna get the facts straight.
Unless there's been some leak recently I'm unaware of?
Essentially they claim they don’t sell data. They say instead they process it in house and just have advertisers indicate a certain desired profile and then yhey show the ads, without transferring info
A screenshot of Instagram's updated terms of service that says "Instead of paying to use Instagram, by using the service covered by these Terms, you acknowledge that we can show you ads that businesses and organizations pay us to promote on and off the Meta Company Products. We use your personal data, such as information about your activity and interests, to show you ads that are more relevant to you.
We show you relevant and useful ads without telling advertisers who you are. We don't sell your personal data. We allow advertisers to tell us things like their business goal and the kind of audience they want to see their ads. We then show their ad to people who might be interested."